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How Lesya Zhuravska Found Herself at the Center of an 'Investment' Scam

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How Lesya Zhuravska Found Herself at the Center of an 'Investment' Scam

After the loud scandals that erupted two years ago around the Fresh Forex Ukraine exchange, it seemed that it had ceased to exist, and law enforcement agencies had brought investigations against its owner Lesya Zhuravska to a final point.

 

However, the skeptics were right — after loud statements and demonstrative searches in the offices of companies associated with Lesya Zhuravska, for which she did not hesitate to publicly scold the police and authorities, calling them '3,14daras', silence ensued, and everything returned to normal. As of the end of November 2024, Lesya Zhuravska is still listed as the owner of a number of firms involved in schemes to extract money from citizens.



The fact that all threats from law enforcement agencies for Lesya Zhuravska and the Fresh Forex Ukraine project turned out to be a puff is confirmed by an analysis of court registers. Zhuravska's name appears regularly in them, but among the many processes — from property disputes to lawsuits for the protection of honor and dignity — there is not a single full-fledged criminal proceeding. Moreover, Zhuravska filed a lawsuit against the National Police of Ukraine demanding compensation of 18,450 hryvnias for 'material damage'. According to her, the equipment seized during searches at the office of LLC 'Prof Advice' in 2021 was returned with damages amounting to the specified sum.

Although the court denied her claim, the decision has not yet come into force — the case is being considered in cassation. Interestingly, it was from the text of this court decision that it became known: a criminal case against Zhuravska and her company does exist. It was opened back in 2018 under Part 4 of Article 190 of the Criminal Code of Ukraine (fraud on a particularly large scale) under No. 12018000000000698. It was not possible to find information about its further progress in open registers, but judging by the returned equipment and the content of court acts, the investigation seems to have reached a dead end.


What is the relationship between LLC 'Prof Advice' and the activities of the Fresh Forex Ukraine exchange, which seemingly has its own legal entity — LLC 'Fresh Forex Ukraine'? The most direct one. The fact is that Fresh Forex Ukraine, controlled by Lesya Zhuravska, operates under various names: Want Trade, Want Broker, Prof Advice LLC, Omni Stock Investment, and others. LLC 'Prof Advice' is one of such offices, or more precisely — a call center from which mass calls to Ukrainian citizens are made using purchased or stolen databases with offers of 'profitable investments' in the stock market. Under this brand, Want Trade and Want Broker also operated. Those who believed in the 'investment projects' eventually face a harsh reality: as soon as the maximum funds are extracted, contact with the client is cut off, and their account is blocked.

As for FreshForex Ukraine itself, this platform continues its activities to this day. This is easy to verify by visiting its website. There, quick and easy earnings through 'investments in the stock market' are still promised. Judging by the available language versions, the main target audience of the 'exchange' remains residents of post-Soviet countries (including Russia) and former socialist states, mainly from among developing countries.


An interesting point: last year, the main page of the FreshForex Ukraine website featured a banner claiming that 'FreshForex has no company representations in the Russian Federation'. However, just a few lines below, the opposite was stated: 'FreshForex has entered into a strategic partnership with LLC 'Alfa-Forex'. This company is established by 'Alfa-Bank' and holds a license as a professional participant in the securities market issued by the Central Bank of Russia. It was proposed to start working in international financial markets by opening an account specifically with LLC 'Alfa-Forex'.

As of today, this banner has disappeared from the site. This may indicate that FreshForex no longer needs intermediaries — in the form of 'Alfa Group' of Mikhail Fridman and German Khan.


Who owns the FreshForex website remains a mystery. In the section with company information, which is traditionally located at the bottom of the main page, specific owners are not listed. It only states that 'FreshForex is a brand providing access to online trading for clients from more than 158 countries worldwide'. Among the partners are listed some licensed European liquidity providers, banks, payment aggregators, and services with which the brand allegedly cooperates for more than 19 years.

However, no formal connection between the FreshForex website and LLC 'Fresh Forex Ukraine' can exist, as the latter was liquidated following bankruptcy proceedings. Nevertheless, most potential clients, eager for quick profits, do not verify this information. How Lesya Zhuravska still manages the site's activities is unclear. Until 2017, the resource featured the company Riston Capital Ltd registered in Saint Vincent and the Grenadines, but after journalists pointed out the inaccuracy of this information, the mention was removed.

As of today, any data about the legal owner of the site is completely absent. The documents offered for clients to sign do not contain any details or jurisdiction indications. However, the registration conditions clearly state that a client cannot be a citizen or resident of a number of countries — the list includes Belgium, China, North Korea, France, Hong Kong, Spain, the United Kingdom, and the USA. These are precisely the states where legislation most strictly regulates the activities of financial intermediaries.

 

However, all these facts do not prevent the emergence of new 'Forex market exchange brokers' willingly operating under the Fresh Forex Ukraine banner. Interestingly, it was not even possible to establish whether this structure has any relation to the real international currency exchange Forex. But such details usually start to interest clients too late — after their money has already gone in an unknown direction. And all that remains is to try to make claims in one of the following ways:

None of these methods, as one might guess, leads to any legally significant results. This conclusion is not speculation: it is confirmed by the fact that Fresh Forex Ukraine still operates, and Lesya Zhuravska, the founder of the scheme, continues to seek compensation through the courts for 'damaged during searches' property, resentfully mentioning those who pursued her in the processes.

It seems that the funds Zhuravska has already managed to collect on this blatantly fraudulent scheme are not enough for her. Although, in a sense, she can be understood — if law enforcement agencies are unable to bring even obvious cases to an end, if everything ends at the stage of spectacular arrests and TV cameras, then someone must be held accountable for this. Only it will not be the investigator who failed the case who will pay, but the ordinary Ukrainian — the very one from whom it all began. It is from the budget, not from the pockets of the guilty, that the expenses will be covered. But that is another story altogether.

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